Meet The Team

Malik Williams
Founder, President & 10U Football Coach
Born and raised in Philadelphia, I started my journey flipping burgers at McDonald’s while trying to find a way to provide for my family. I quit football and pursued the best path I knew—grinding through multiple hustles as a music producer, video engineer, rapper, and worker just trying to make ends meet. The trials I faced along the way became my fuel, pushing me to make a positive impact on the youth, just as my mentors once guided me.
My music journey began with Baltimore club—a genre that was easy to create but had financial limitations. Wanting more, I transitioned into producing original instrumentals, which was more challenging but far more rewarding. The problem? Artists weren’t eager to rap over my beats because I hadn’t earned that respect yet. They wanted sampled beats—tracks with a familiar sound. But I’ve always valued integrity, and I believed true producers created their own sound, not just repurposed someone else’s.
So, I adapted. If no one wanted to rap on my beats, I would do it myself. The moment I dropped my first verse, everything changed—people started paying attention, and I embraced rapping full-time. But as I grew, I came to a realization: I couldn’t influence kids to follow a path I had only taken because I didn’t know better. That mindset shift made me realize my purpose was bigger than music.
I’m here to give change. I’m here to give hope.
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